In 2025, Sunrise proudly launched the Magic Pen — not just a product, but a revolutionary leap in drug delivery technology.
Inspired by the legendary magic wands of Western tales, the Magic Pen was designed to turn the user’s wishes into reality — comfort, precision, safety, and beauty — all in one elegant device.
Every detail, from its ergonomic form to its advanced dosing system, was crafted to empower users with a sense of control and confidence, making treatment no longer a burden, but a personal ritual of care.